In the last couple of years, we have witnessed seismicglobal events, such as the COVID-19 pandemic, the Ukraine-Russia war, unanticipated weather patterns and the rapidadoption of disruptive technologies. These events have hadan unusual impact on Indian consumers and have altered theway they purchase, consume and behave today. In thisreport, we examine how Indian companies are adjusting tocatch up with ever-changing consumer expectations andidentify organisations that are leading in customere
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